Understanding your situation
What you need to prepare
- ✓Description of the AI system or practice you believe is prohibited
- ✓Name and details of the organization deploying the system
- ✓Any evidence: screenshots, documentation, news articles, product descriptions, privacy policies
- ✓Description of how the system affects you or others
- ✓Location where the system is deployed (country, city, specific premises)
- ✓Timeline: when you first became aware of the practice
- ✓Witnesses or others affected by the same practice (optional but strengthens the complaint)
⏰ Deadline
Article 5 prohibitions have been enforceable since 2 February 2025. There is no specific deadline for filing a complaint, but act promptly while evidence is available. Member states were required to designate national competent authorities by 2 August 2025.
🏛️ Authority
National market surveillance authorities designated under the AI Act. National Data Protection Authorities (for overlapping GDPR issues): UODO (PL), BfDI (DE), CNIL (FR), ICO (UK), AEPD (ES), Garante (IT). The EU AI Office (for cross-border or systemic issues). National consumer protection authorities.
⚖️ Legal basis
EU AI Act (Regulation 2024/1689) Article 5: prohibited AI practices. Article 5(1)(a): subliminal/manipulative/deceptive techniques. Article 5(1)(b): exploitation of vulnerabilities. Article 5(1)(c): social scoring. Article 5(1)(d): individual criminal risk assessment based solely on profiling. Article 5(1)(e): untargeted facial image scraping. Article 5(1)(f): emotion inference in workplace/education. Article 5(1)(g): biometric categorization for sensitive attributes. Article 5(1)(h): real-time remote biometric identification for law enforcement. AI Act Article 99: penalties up to EUR 35 million or 7% of global turnover.
Expert tips
- 1Be as specific as possible. Identify the exact AI system, the organization deploying it, and which subparagraph of Article 5 you believe is violated.
- 2Gather evidence before filing: screenshots, product docs, news articles, privacy policies mentioning the technology, testimonials.
- 3File with the correct authority. Each EU member state has designated national competent authorities. If in doubt, your national DPA is a good starting point.
- 4Mention the penalty framework: Article 99 imposes the highest tier of fines (EUR 35M / 7% global turnover) for prohibited practices.
- 5Consider also filing a GDPR complaint if the practice involves personal data processing. The two frameworks overlap significantly.
- 6You may file a complaint even if you are not personally affected. The AI Act allows any person or entity to report suspected violations.
